Branding & Influence
- Unlock your brand’s full potential
Ever wondered why football fans keep cheering for their team, even when most of their favorite players have moved to a rival club?
Because over time, the club has built a strong identity, a distinctive personality, and a powerful emotional value that goes far beyond its line-up.
Why build a strong brand?
In a world overloaded with information, where supply vastly exceeds demand, people naturally gravitate toward brands that mirror their values and resonate with their aspirations.
The same applies when it comes to attracting top talent or building long-term partnerships.
Building a strong, clear, inspiring, and authentic brand has become on more prerequisite for any business that wants to make a lasting impact on its market, beyond products and services.
It’s even more critical in times of change: strong brands grow faster during periods of expansion… and recover quicker during crisis times.
Uncover the real strength of your brand
Brand equity is the sum of all the positive and negative experiences a consumer develops with your brand.
By nature, it reflects the intangible value your brand creates, beyond functional benefits, shaping consumer behavior and driving business performance.
That’s why branding is about much more than designing a beautiful logo or writing a catchy tagline. It’s about turning every touchpoint into a brand statement, from packaging and tone of voice, to the way people experience your website.
At EPIC, brand experience has always been at the core of what we do, whether through digital platforms or interactive campaigns.
Our Services
- Brand architecture
- Logo & Visual identity
- Brand books
- Brand deployment
- Photography & Art Direction
- Motion design & Illustrations
Our approach
To bring your brand to life, we’ve crafted a proven three-phase methodology : Imagine, Build, Tell. Our process ensures your brand authentically reflects your identity and ambitions, while standing out as relevant and distinctive in your market.
Brand Strategy
(Imagine)
We immerse ourselves in your market, audience, and competitors to craft a positioning that truly stands out. We work with you to define your ambitions and give form to your brand’s purpose, the essence of what makes you extraordinary.
Brand Identity
(Build)
We transform your strategy into a compelling brand identity – visual and verbal – that captivates and endures
Brand Experience
(Tell)
We provide the tools to amplify your brand story, making sure every digital and physical touchpoint leaves a lasting impression.
Frequently asked questions
Branding is your brand’s identity, everything that makes your company recognizable, unique, and memorable.
It’s built on several key elements :
- Brand image : how people perceive your brand.
- Storytelling : The narrative your brand creates to resonate with its audience.
- Positioning : the place your brand occupies in consumers’ minds (e.g., luxury, affordable, innovative).
- Differentiation : what sets your brand apart from competitors.
Basically, branding is everything that makes your brand unforgettable and draws your audience in.
Branding is first and foremost a strategy, design is just one of its tools.
Branding is the big-picture approach. It encompasses everything that helps build, differentiate, and position a brand in the minds of consumers. This includes : brand identity (values, mission, vision, positioning), storytelling (the story you tell, your tone of voice) and customer experience (emotions and perceptions linked to your brand)
Design, on the other hand, is a tool of branding. It’s the visual language that communicates your strategy clearly and powerfully, bringing your brand to life in a consistent and impactful way.