loading…

Orange Giga Game

Orange Belgium is the first telecom operator to offer 1Gbps nationally on the fixed network. VERY-HIGH-SPEED. They wanted to make this very clear to a broad audience through a gaming experience.

Experience the fastest internet connection ever

After pitching a few game concepts, we settled for a fast paced game with an intuitive gameplay.

Ever wondered what happens inside a data cable ? It’s actually way more fun than one could expect. Forget about data transfers, complex compression algorythms, endpoints and all that boring stuff. What really happens is that your data are transfered by tiny little robots flying through cables.

It’s your time to shine! As the posterboy (rather “poster robot”) of high-speed internet, your task is simple: collecting as much data as possible while avoiding data breaches and connection drops. Your secret weapon ? High-speed boost portals that will help you reach the next checkpoint, thus ensuring a stable AND speedy internet connection for all of Orange’s clients.

Believe us, you are NOT ready to handle this much speed!

0RN63, the hero we deserve

Let us introduce you to 0RN63. The pronounciation of its name generated many internal debates at the agency so we won’t be too specific…just pronounce it as you like.

Our botfriend will help you satisfy your irrepressible desire to collect data in the game and let’s just say it’s not its first rodeo!

We wanted the game to have a sympathetic character to onboard an audience as diverse and broad as possible. The fact that he is orange, looks like an orange, and has a code-name that almost looks like the word “orange” is nothing more that the result of our limitless creativity.

As we still had some budget available after all the intense “Orange-related” brainstorming sessions, we decided to give the little guy a personality. He was meant to be a robot, granted… but he would not be a boring one by any means!

0RN63 is the complete package: cute, brave, incredibly fast, assertive, solution-oriented, playfull, loving and a bit sassy.
You don’t believe us? Just look at his exquisite body language for god’s sake!

An infinite tortuous tunnel

As the old saying goes:

Oranges are orange,
Tunnels are black,
This is not the time to take a nap!

The look & feel of the tunnel was key for the game to look good. It had to convey a sense of increasing speed within each level, but also had to bring some speed variations from one level to another.

As the game can go on forever (if you’re skilled enough… we never went passed level 20 at EPIC), we couldn’t custom-create each level. Solution? We developed a tunnel configurator that handles an infinite and dynamic balance between speed/shapes/patterns for all levels.

Yes, this game could go on FOREVER!

Back to topBack to topBack to topBack to top
This website uses cookies
We use cookies and similar techonologies to adjust your preferences, analyze traffic and measure the effectiveness of campaigns. You consent to the use of our cookies by continuing to browse this website.
  • Essentials Essentials

    Those cookies are essentials to the functioning of the site and cannot be disabled in our systems. They are generally set as a response to actions you take that constitute a request for services, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block or be notified of these cookies, but some parts of the website may be affected. These cookies do not store any personally identifying information.

    pll_language

    The server saves the language chosen by the user to display the correct version of the pages

    _dc_gtm_(property-id)

    Cookie set by Google Tag Manager. Google Tag Manager enables to manage website tags without editing code. All tags handled via Google Tag Manager are conditioned to the acceptance of the relevant cookie category.

    epic-cookie-prefs

    Cookie that remembers the user's cookie settings preferences. It allows to avoid asking the user about their preferences each time they visit the website.

  • Advertising

    By using these cookies, we are able to show you advertisements on third-party websites that may be relevant for you. We can also measure their effectiveness.

    Facebook pixel

  • Performance

    These cookies enable us to know how many people visit our websites and from which sources they come to our websites. They help us to understand which (parts) of our websites are popular and how visitors navigate their way through our websites. This enables us to analyse our websites and optimise them so that you can find everything you want more easily. All information gathered by these cookies is aggregated and is therefore anonymous.

    _pk_ses

    Cookie set by Matomo to temporarily store data for the visit. Matomo is a web analytics application to track online visits to one or more websites and display reports on these visits for analysis. All data tracked with Matomo are anonymous.

    _pk_id

    Cookie set by Matomo to store anonymously a few details about the user such as the unique visitor ID. Matomo is a web analytics application to track online visits to one or more websites and display reports on these visits for analysis. All data tracked with Matomo are anonymous.

    _ga_(container-id)

    This Google Analytics cookie is used to persist session state. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic anonymously.

    _gid

    This cookie name is associated with Google Universal Analytics. It appears to store and update a unique value for each page visited. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic anonymously.

    _ga

    This Google Analytics cookie is created when you first visit our site. It contains the version of Google Analytics, a randomly generated ID and a datetime group of your first visit. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic anonymously.

This website uses cookies

We use cookies and similar techonologies to adjust your preferences, analyze traffic and measure the effectiveness of campaigns. You consent to the use of our cookies by continuing to browse this website.