Increasing the brand awareness of UPS My Choice
UPS is a leading package delivery company. Their new “MyChoice®” service helps decide how, where and when home deliveries occur. To help them promote it, EPIC had to find an original idea. After hours of brainstorming, we decided to go for an addictive online game.
The challenge was to integrate the service’s benefits in the game without compromising the gameplay. After a few weeks of intense thinking, design and development,”Delivery Day” was born. The pitch? You’re a UPS driver for the day, sorting and delivering as many parcels as you can with extra help from UPS MyChoice® and UPS Access Point®.Discover the game