Olivia Garden

That’s how Olivia Garden wanted to be recognized in their industry when they first approached us… Challenge accepted! To achieve this, we completely revamped their website to better reflect their brand image, provide engaging content, and offer an improved user experience. The new site needed to be visually appealing, impactful, and user-friendly, utilizing modern design elements. It aimed to create a cohesive brand universe across the entire site to attract, engage, and retain their target audience.

Understanding the importance of the website as the heart of the Olivia Garden brand’s digital experience, we needed to ensure that the brand’s story and vision resonated clearly with their audience. This would establish a strong and lasting connection with hairdressers. As the centerpiece of Olivia Garden’s brand strategy, the website itself is an immersive brand experience. It features attractive content such as inspirations, a complete product catalog, ambassadors, retailers, and much more.

As Olivia Garden has no physical stores, it was crucial to make it easy for users to understand, find and purchase products. To do so, the product taxonomies were refined which allowed us to build a clear but still aesthetic catalog. Additionally, to help hairdressers find retailers easily, we implemented a country-specific search tool.

One of the great feature of the project is the flexible content management system (ooooh, we love it!). Thanks to this, the site boasts a sophisticated design while providing maximum flexibility for the site administrators, allowing them to make extensive updates without relying on a rigid-damned-template-based approach.

Woooh, six months after the release seems like a good time to analyze the website data… Here are a few key figures we put together for you!