Klinkenberg

Klinkenberg continues to grow by expanding its service offering and entering new markets.

While this growth opens exciting opportunities, it also brings several communication challenges:

• Reassuring residential customers that Klinkenberg remains attentive to their everyday needs.
• Promoting the complementary services developed over the years.
• Positioning the company as a reliable and credible partner for professional and industrial audiences.

By entrusting EPIC with the redesign of its website and social media communication, Klinkenberg sought to create a consistent, engaging, and high-quality experience across all audiences, with a particular focus on residential customers.

From a strategic perspective, this meant rethinking the website’s architecture, user journeys, and conversion flows. The objective was clear: guide every visitor to the right information at the right moment and generate more qualified leads.

Designing a website for multiple audiences is never a one-size-fits-all exercise. Especially when each audience requires a distinct set of services and messages.

Several approaches were considered:

• A single entry point where professional and residential services are separated only through navigation.
• A website focused on the primary audience, with a switch allowing users to adapt the content to a secondary audience.
• Two completely separate websites with different URLs.
• A central gateway directing visitors toward their dedicated experience.

Through a series of brand strategy workshops, the fourth option quickly emerged as the most relevant solution. One entry point. Two worlds.

This approach reinforces Klinkenberg’s identity as a single company delivering the same level of expertise and quality, regardless of the audience.

Visually, multiple concepts were explored before arriving at the final direction. The resulting layout places the Klinkenberg building and brand promise as a unifying element above both the B2B and B2C universes.

The challenge then became finding the right tone for each audience.

• On the B2C side, dedicated service and solution pages help clarify the value proposition. Contact forms remain accessible throughout the journey, while engaging visuals create a reassuring and approachable experience. The goal is simple: help homeowners move forward with confidence while strengthening organic visibility.
• On the B2B side, the approach is more direct. References, projects, and proof of expertise take center stage. A concise and efficient experience designed to convince developers, contractors, and professionals looking for a reliable partner.

Providing value beyond installation has always been part of Klinkenberg’s DNA. To support this ambition, we collaborated with their engineering teams to design two interactive tools.

• The first is a photovoltaic simulator capable of estimating the number of solar panels required, their cost, and the potential savings generated.
• The second is an EPC Guide that helps homeowners evaluate the energy performance of their property.

Transforming spreadsheets and calculations into intuitive, visually engaging tools is one of the most rewarding parts of the design process.

Beyond strengthening the brand, these tools educate, reassure and convert. They attract qualified traffic while delivering genuine value to users. Most importantly, they demonstrate that Klinkenberg’s support begins long before the first contact is made.

Klinkenberg deserved a visual language capable of representing its services while supporting the different stages of the simulators. The challenge was to create illustrations that felt simple and instantly recognisable, while conveying quality craftsmanship and remaining aligned with the brand identity.

To achieve this, we designed a series of 3D environments tailored to each audience and incorporating the services offered by Klinkenberg.

The same visual principles were then applied throughout the simulators, with custom symbolic elements created for every step of the experience. The resulting visual universe combines a dark environment with vibrant red accents, reflecting Klinkenberg’s positioning: precise, premium, and approachable.

At EPIC, what matters most is building long-term relationships with our clients.

Since the website launched in November, we’ve continued to support Klinkenberg through its SEA strategy, including paid campaigns, dedicated landing pages, and ongoing optimisation efforts. By continuously analysing website performance, we identify opportunities to attract the right audience, generate qualified leads, and support Klinkenberg’s continued growth.